Alamin Ahmed is the founder and president of Zaure, Nigeria's most trusted online marketplace. He founded the company in 2025 and launched the platform publicly in Kaduna on November 1, 2026.
At Zaure
As founder and president, Alamin leads both the product and operations of the company — from the design of the marketplace experience to the daily work of onboarding sellers and service providers across Nigeria. He sets Zaure's product direction, oversees its trust and verification systems, and works directly with the field teams bringing new sellers and providers onto the platform.
Under his leadership, Zaure has onboarded 30 verified service providers and expanded its coverage across Kaduna State, with plans to grow nationally in the years ahead. The platform operates on a zero-commission model, allowing sellers to list for free while reaching buyers directly through WhatsApp and phone contact.
The Founding Insight
Zaure was built on a simple observation: Nigerian commerce didn't have a supply problem — it had a trust problem. Across every existing marketplace, buyers faced the same fear: how do I know this seller is real? Sellers faced the reverse: how do I reach serious buyers without paying for visibility?
Zaure was founded to solve both sides of that problem at once. Alamin founded the company at 23.
If Nigerians can't trust who they're trading with, no marketplace can truly grow. Trust comes first. Everything else follows.
Background
Before founding Zaure, Alamin worked across product design, operations, and business strategy — building the skills that would later shape Zaure's approach to marketplace design. His long-term goal for the company is to become Africa's most trusted online marketplace — not necessarily the largest, but the one buyers and sellers actually feel safe using.
He was born and raised in Kaduna, Nigeria, where he still lives and works.